Marketing Strategy Assessment - Digital Philosophies

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Marketing Strategy Package

Step-by-Step Guide for new Marketing Strategy

Current Marketing Strategy*
What is your current marketing strategy? (i.e. social media marketing, online advertising, print materials, etc.)
Part 1: Digital Assets
Website Domain*
Enter the primary domain associated with your company.
Online Blog Domain
Enter the primary domain associated with your online blog (skip if none).
Google My Business
Enter the web address from Google Maps associated with your company (skip if none).
Instagram
Enter the primary Instagram username for your company (skip if none).
Facebook
Enter the primary Facebook page used for your company (skip if none).
YouTube
Enter the primary YouTube account used for your company (skip if none).
Pinterest
Enter the primary Pinterest account used for your company (skip if none).
Twitter
Enter the primary Twitter username for your company (skip if none).
Snapchat
Enter the primary Snapchat username for your company (skip if none).
Google Analytics
Do you currently have analytics connected to your primary domain (website)?
- Yes
- No
- Not Sure
Email Marketing
Do you currently use email marketing for your company?
- Yes
- No
- Not Sure
Part 2: Business Strategy
Business Category*
What is your primary industry?
Target Audience*
Who are your primary customers and who are you trying to reach with your marketing?
Competitors*
Who are your top competitors and what do you think they achieve or miss compared to your company?
Strengths*
How would you define your company's strengths?
Weaknesses*
How would you define your company's weaknesses?
Opportunities*
How would you define your company's opportunities?
Threats*
How would you define your company's threats?
Part 3: Goals
Business Goals
What are your top three business goals? (i.e. increase audience, increase daily sales, etc.)
Second Goal
Third Goal
Marketing Goals
What are your top three marketing goals? (i.e. add followers, create new website, etc.)
Second Goal
Third Goal
Part 4: Contact Information
Please complete the following information.
Name*
First Last
Company Name*
Phone*
Address
Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country
Email*